A Star Is Born<\/i><\/a>, the story of a romance between a fading male celebrity and a rising female artist so good it\u2019s been told four times already, is in theaters now. Based on the incredible buzz the film has been getting from critics on the festival circuit, Warner Bros. smells Oscar gold as well as box office green, and the film is just the beginning of the Star Is Born<\/i> phenomenon. A top-secret press release about the film\u2019s marketing blitz is about to hit Tinseltown, but my Hollywood insider (my barber, Jean) managed to snag a copy before anyone else. Here is the exclusive scoop: <\/span><\/p>\nFOR IMMEDIATE RELEASE<\/span><\/strong><\/p>\nWarner Bros. is proud to present the official release marketing for A Star Is Born<\/i>, which features the following strategies and products. Be sure to share this news on your sites and social media! (NOTE TO HAIRDRESSERS AND BARBERS: please do not distribute to freelancers early.)<\/span><\/p>\n\u2014 THEATRICAL TRAILERS.<\/b> The A Star Is Born<\/i> launch trailer has been an unequivocal success, so we\u2019ve put the same editing team to work on five brand new 2-minute-30-second previews, some of which consist of entire scenes from the movie! All five of these trailers will play before all showings of all wide release films for the next two weeks, so audiences won\u2019t be able to miss the news that A Star Is Born<\/i> is coming out, even if they\u2019ve purposely shown up to their theater 20 minutes late with their smartphone light on, looking for their assigned seat. Even better, an exclusive 3-minute preview will play about 56 minutes into all IMAX screenings of Sony Pictures\u2019 Venom<\/i>.<\/span><\/p>\n\u2014 TV SPOTS.<\/b> Approximately 57 brand-new 30-second TV spots have been cut, and will be airing aggressively during prime time. Between all the TV spots and theatrical trailers, you can conceivably \u201ccollect\u201d the whole movie! That\u2019s fun, right? (Make sure to tweet with the hashtag #IFoundAStar if you do!) Also, don\u2019t miss the \u201cHBO First Look: The Making Of A Star Is Born\u201d special to get an insider\u2019s account of the making of the movie! You\u2019ll learn that working with director Bradley Cooper was \u201ca joy,\u201d Lady Gaga is \u201ca goddess,\u201d and that the production had some difficulties but everyone got through it. Literally, that\u2019s all you\u2019ll learn. <\/span><\/p>\n\u2014 CHARACTER POSTERS.<\/b> Every single character in A Star Is Born<\/i> gets a poster. Even the extras. Especially the extras. <\/span><\/p>\n\u2014 FUNKO POPS.<\/b> You can\u2019t call yourself a collector without collecting every single one of these <\/span>money traps<\/span> delightful bobble heads! Collect all four: Bradley Cooper\u2019s \u201cJackson Maine,\u201d Lady Gaga\u2019s \u201cAlly,\u201d Dave Chapelle\u2019s \u201cNoodles,\u201d and Andrew Dice Clay\u2019s \u201cLorenzo\u201d (a Wal-Mart exclusive!). <\/span><\/p>\n\u2014 THE VOICE<\/i> APPEARANCE.<\/b> On Tuesday, Oct. 9, Lady Gaga and Bradley Cooper will appear as guest coaches on the season premiere of NBC\u2019s The Voice<\/i>, lending their unique expertise to young hopefuls! Gaga will impart her knowledge of vocal dynamics and stage presence, while Bradley will instruct the contestants in the application of bronzer, as well as the finer points of the \u201cDrunk Southern\u201d accent. <\/span><\/p>\n\u2014 SWEEPSTAKES\/TIE-IN PRODUCTS.<\/b> Join the fun of becoming the A Star Is Born<\/i> characters while playing for amazing prizes! Collect game pieces that, when matched, can be redeemed for paid vacations, gift packages, and even bundles of cash! Game pieces can be found on specially marked Sephora products as well as bottles of Miller High Life. The more you collect, the more you win!<\/span><\/p>\n\u2014\u00a0BLU-RAY \u201cSPECIAL EDITIONS\u201d RELEASE.<\/b> Warner Bros. Home Entertainment continues its tradition of film preservation while simultaneously updating its classic library for modern audiences. At all big box stores on the day of A Star Is Born<\/i>\u2019s release, all previous versions of A<\/i> Star Is Born<\/i>\u20141937, 1954, 1976, and the precursor film, 1931\u2019s What Price Hollywood?<\/i>\u2014will hit Blu-Ray. These new \u201cSpecial Editions\u201d seamlessly replace each lead character\u2019s face and voice with that of Bradley Cooper and Lady Gaga, keeping the films in the Star Is Born<\/i> Cinematic Universe (the SIBCU). These new versions will also premiere on VOD and streaming, instantly replacing the vintage versions for all time!<\/span><\/p>\n\u2014 VR EXPERIENCE.<\/b> In a cross promotion with Oculus and IMAX VR, we\u2019re proud to present \u201cA Star Is Born: The Onstage VR Experience.\u201d Put on your sweaty headset, grab your broken controllers, and fumble around as you take on the role of either Jackson or Ally, live in front of thousands of screaming fans. \u201cAll you have to do is trust us\u201d that you won\u2019t look like an idiot attempting a glorified version of karaoke and Guitar Hero!<\/span><\/p>\n\u2014 AMUSEMENT PARK RIDE.<\/b> Opening at all Six Flags amusement parks across America, \u201cA Star Is Born: The Ride\u201d will be your favorite new attraction this fall. The world of show business can sure feel like a \u201crollercoaster\u201d sometimes, a journey that takes Hollywood hopefuls to the highest heights and lowest lows, where you never quite know where you\u2019re going or how to get there. That\u2019s why this 5-minute, 200-foot long indoor coaster is completely in the dark, while Bradley Cooper and Lady Gaga\u2019s \u201cShallow\u201d blasts your ears on repeat through speakers in the car seat. Use the mounted laser cannon on your car to \u201cshoot\u201d illuminated \u201cobstacles to stardom\u201d as you fly by, such as \u201cyour ugly nose,\u201d \u201cyour hearing loss,\u201d and even \u201cself-doubt.\u201d Get a high score and you may just become the newest star in the park!<\/span><\/p>\n\u2014 \u201cBECOME A STAR\u201d CONTEST.<\/b> The ultimate A Star Is Born<\/i> experience awaits you with the \u201cBecome A Star\u201d contest, which recreates the experience of modern stardom. To play, follow the official A Star Is Born<\/i> social media accounts and look for the unique email address for \u201ccasting.\u201d Send numerous self-tape videos (any entries of less than 100 videos will be disqualified) of yourself performing monologues and songs in front of your bare apartment walls while your friend awkwardly reads lines off screen. After about five years, one lucky winner will be chosen and flown to Hollywood, where they\u2019ll get a mandatory makeover and meet with agents in shabby offices, land small \u201cunder 5\u201d parts in major motion pictures, and audition constantly. They\u2019ll then finally be up for a major lead role, only to have it taken by the actual lucky winner of the contest, some idiot with a famous parent who said something outrageously stupid and offensive on a YouTube video. Have fun playing, and don\u2019t forget to follow your dreams!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"A Star Is Born, the story of a romance between a fading male celebrity and a rising female artist so […]<\/p>\n","protected":false},"author":459,"featured_media":10334,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1381,336,1400],"tags":[],"class_list":["post-10333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies","category-humor","category-on-the-marquee"],"_links":{"self":[{"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/posts\/10333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/comments?post=10333"}],"version-history":[{"count":0,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/posts\/10333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/media\/10334"}],"wp:attachment":[{"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/media?parent=10333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/categories?post=10333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/tags?post=10333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}