Late last month, after multiple delays and bad buzz, The New Mutants<\/em> arrived in theaters as one of the first major releases of the pandemic. It was easy to presume that this was bad news: the marketing was slim, with few cast members signal-boosting the film on social media (one exception was Maisie Williams, snarkily retweeting <\/a>a review that dubbed the film the worst X-Men<\/em> movie ever), and critics didn\u2019t get an advanced screening or screener link. That seems like a bad-news hat trick: minimal advertising, no cast member promotion, and critics not getting an advance look. But sometimes there are exceptions that prove the rule, and this month marks the 60th anniversary of the biggest exception: Alfred Hitchcock\u2019s seminal 1960 horror film Psycho<\/em>.<\/p>\n\n\n\n There was<\/em> an ad for Psycho<\/em>, but even when movie advertising tended to last a few minutes, this trailer goes beyond. The marketing tool ran six and a half minutes, featuring no scenes from the film, with Hitchcock gaily walking through the Bates Motel set and tiptoeing up to revealing critical plot points before backing away. All of this is given the aural backdrop of Bernard Herrmann\u2019s unforgettable score and… Herrmann\u2019s score for Hitchcock\u2019s 1955 black comedy The Trouble With Harry<\/em>, which sounds lighter than you\u2019d expect for a film in which people are killed by a mentally ill man dressing up as his dead mother. <\/p>\n\n\n\n