{"id":15172,"date":"2020-10-19T09:00:00","date_gmt":"2020-10-19T16:00:00","guid":{"rendered":"https:\/\/crookedmarquee.com\/stage8\/?p=15172"},"modified":"2024-03-02T21:17:41","modified_gmt":"2024-03-03T05:17:41","slug":"malaise-at-the-mall-mallrats-at-25","status":"publish","type":"post","link":"https:\/\/crookedmarquee.com\/stage8\/malaise-at-the-mall-mallrats-at-25\/","title":{"rendered":"Malaise at the Mall: Mallrats<\/i> at 25"},"content":{"rendered":"\n

Kevin Smith\u2019s Clerks<\/em> changed the world of independent cinema forever. No, not single-handedly, but the early 1990s saw a tidal wave of (mostly white, mostly male) filmmakers shouldering their way into film festivals and cinemas: Richard Linklater, with Dazed and Confused<\/em> and Slackers<\/em>; Quentin Tarantino, with Reservoir Dogs<\/em> and Pulp Fiction<\/em>; Allison Anders, with Gas Food Lodging<\/em>; Larry Clark and Harmony Korine, with Kids<\/em>; Robert Rodriguez, with El Mariachi<\/em>; Julie Dash, with Daughters of the Dust<\/em>. Among his peers, Smith\u2019s breezy, casual style\u2014his interest in showing a certain slice of the working class, with all their pop-culture obsessions and sexual hang-ups\u2014stood out, and Clerks<\/em> struck a chord with critics and audiences both. <\/p>\n\n\n\n

The 1994 film was an impressive box office success (it\u2019s cinematic lore by now, but: Smith spent about $30,000 shooting it, and the film made $3.2 million), ended up on countless best-of-the-year lists, and jettisoned Smith into the mainstream. Clerks<\/em> is no longer a cult classic; at least, not really<\/em>. It spawned the Kevin Smith cinematic universe, and it got a sequel (Clerks II<\/em>, co-starring Rosario Dawson and with a notable scene featuring Wanda Sykes, a duo that demonstrated at least some self-awareness from Smith on the racial hegemony of his films), and a number of bona fide A-listers have floated throughout Smith\u2019s projects since (Ben Affleck, most consistently). While Smith\u2019s industry clout has dimmed some in recent years, Clerks<\/em> is inarguably his classic.<\/p>\n\n\n\n

And then there\u2019s Mallrats<\/em>.  <\/p>\n\n\n\n

Released in theaters on October 20, 1995\u2014almost precisely a year after Clerks<\/em>\u2014Mallrats<\/em> is an encapsulation of Smith\u2019s growing influence (that Stan Lee cameo, before such a thing became commonplace in the Marvel Cinematic Universe!), his broad vision for the View Askewniverse, and the kind of edgy \u201890s humor that doesn\u2019t work very well anymore, and perhaps didn\u2019t work very well then, either. There\u2019s a fair amount to criticize: subplots about both statutory rape and prison rape; the overuse of the word \u201cretard\u201d; a very black-and-white presentation of gender identity and a somewhat derivative suggestion of what women want from their male partners; and not one, but two topless scenes that don\u2019t really serve a narrative purpose. (Between Mallrats<\/em> and Friends<\/em>, why was the possibility of a third nipple such a curiosity in the 1990s?)<\/p>\n\n\n\n

But the appeal of Mallrats<\/em>, like Clerks<\/em> before it, is in its presentation of twentysomething aimlessness as an understandable byproduct of middle-class malaise. What is there to do in a small town where the only places to go are shopping malls? Where the suburban sprawl allows for the creation of impressively gaudy mansions not too far from a flea market where people scrape by selling random knick-knacks accumulated over years (including a baseball hat with a Clerks<\/em> logo on it)? Where all jobs, and all career prospects, circle around retail? Mallrats<\/em> isn\u2019t intentionally doing the subversive work of a film like George Romero\u2019s 1978 zombie classic Dawn of the Dead<\/em>, but it essentially paints a portrait of America as infatuated not only with consumption, but with voyeurism. Peering through store windows at what they can\u2019t afford. Watching a reality dating show and passing judgment on the relationships of other people. Obsessing over decades-long narratives involving fictional superheroes, and memorizing the details of those stories and lives instead of building your own. \u201cI love the smell of commerce in the morning,\u201d Jason Lee\u2019s Brodie announces as he walks into Eden Prairie Center, an allusion to Robert Duvall\u2019s Lt. Col. Kilgore in Francis Ford Coppola\u2019s Apocalypse Now<\/em>. And just as Kilgore learned to love the napalm that was decaying his humanity, so too does Brodie adore the mall that masquerades distraction (warm cookies! new comics!) as delight. <\/p>\n\n\n\n

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Mallrats<\/em> (which received a wonderful new Blu-ray release<\/a> from Arrow Video this month) begins with a pair of breakups: Best friends T.S. (Jeremy London) and Brodie (Lee) are dumped by their long-time girlfriends Brandi (Claire Forlani) and Rene (Shannen Doherty), respectively. For Brandi, T.S.\u2019s constant friction with her father, Mr. Svenning (Michael Rooker), became too much to bear, especially after T.S. objected to Brandi appearing as a contestant on her father\u2019s new dating show, Truth or Date<\/em>. The two of them are hurtful to each other in a way informed by years of togetherness: \u201cYou\u2019re such a Daddy\u2019s girl, it makes me sick,\u201d T.S. says, while for Brandi, T.S. is \u201cexactly like my father \u2026 thoughtless and self-absorbed.\u201d T.S. and Brandi are used to \u201cmake-up, break-up shit,\u201d but this time, it might really be over\u2014and Brandi appearing on Truth or Date<\/em> and potentially meeting someone new could add another dimension of finality. <\/p>\n\n\n\n

That same morning, at a more modest house far away from the Svenning family\u2019s funded-by-TV mansion, in a bedroom decorated with posters of movies like Tremors<\/em> and comic book characters like the Fantastic Four, Spider-Man, and the X-Men, Rene ends things with Brodie, too. They\u2019ve been dating since high school, and Rene is still sneaking over each night and out each morning. She\u2019s never met Brodie\u2019s mother. She\u2019s tired of a relationship that feels like it\u2019s going nowhere, and like Brandi, she doesn\u2019t hold back. \u201cYou play video games and I fall asleep unfulfilled. \u2026 I cry, because I have nothing better to do than fuck you,\u201d Rene says before climbing out of Brodie\u2019s window and throwing a letter at him that makes clear the dissolution of their relationship, too. <\/p>\n\n\n\n

United in their heartbreak, T.S. and Brodie decide to hang out at Eden Prairie Center, their town\u2019s nice mall, the one with a tanning salon, and upscale men\u2019s and women\u2019s boutiques, and the store where Brodie buys all his comics, and an Easter Bunny photo opportunity for kids, and an expansive food court, and a pet store, and on and on and on. It is the only place that \u201ccan help ease our simultaneous double loss,\u201d Brodie insists, and despite T.S.\u2019s general disinterest in the mall, he decides to tag along. When the best friends arrive at Eden Prairie, they realize two important things about their ex-girlfriends: that Truth or Date<\/em> will be filming at the mall, with Brandi potentially falling for one of the contestants chosen by her father, and that Rene is already dating Shannon Hamilton (Affleck), the smarmy manager of what Brodie degradingly calls \u201cthis upscale wannabe shop on the second floor.\u201d Brandi and Rene could really move on without them, and so T.S. and Brodie enlist an array of friends\u2014T.S.\u2019s ex-girlfriend Gwen (Joey Lauren Adams, who would later star in Smith\u2019s Chasing Amy<\/em>); 15-year-old genius and sex researcher Tricia (Ren\u00e9e Humphrey); the Magic Eye-poster-obsessed Willam (Ethan Suplee); and returning Clerks<\/em> stoners Jay (Jason Mewes) and Silent Bob (Smith himself)\u2014to derail the filming of Truth or Date<\/em>, humiliate Shannon, and get Brandi and Rene back. <\/p>\n\n\n\n

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Mallrats<\/em> has the same off-the-cuff cleverness and indulgently chatty style as Clerks<\/em>, as well as the same male obsession with sexual conquest, lewd humor, and gross-out gags (this is still the film that begins with a lengthy anecdote from Brodie about his cousin getting cats stuck in his ass, because \u201cHow else am I supposed to get the gerbil out?\u201d) but Smith had a star in Jason Lee, and he knew it. Lee\u2019s charisma is uncontainable, and his magnetism manifests as Brodie\u2019s shit-eating grin, his braggadocious flirting, and his harried (but justified!) rants about escalator safety. Brodie is, like Jeff Anderson\u2019s Randal Graves, mostly an asshole. He farts while receiving oral sex. He promises Rene breakfast, but then never cooks it. He is way too interested in the details of superheroes\u2019 genitalia\u2014so much so that even the legendary Stan Lee is a little concerned. Rene is not wrong when she says that Brodie barely seems to exist \u201con the same plane of existence as the rest of us.\u201d <\/p>\n\n\n\n

But a man has got to have a code, and Brodie\u2019s is driven by loyalty to and solidarity with his friends. With T.S., for whom Brodie would do anything. With Jay and Silent Bob, who share Brodie\u2019s love of the X-Men and Star Wars<\/em> and who appreciate how Brodie treats them with dignity, despite their unrelenting goofiness. With Tricia and Gwen, who Brodie swears to protect from creeps like Shannon. Lee relishes Smith\u2019s elaborate dialogue, making a meal out of phrases like \u201cKryptonite condom\u201d and \u201cautonomous unit for mid-mall snacking,\u201d and has an easy physicality that is believable when either sticking a hand into his underwear for a \u201cstank palm\u201d or threatening security guards at the mall. \u201cYou fuckers think just \u2018cause a guy reads comics, he can\u2019t start some shit?\u201d practically serves as Brodie\u2019s mantra, and coupled with his wide, self-deprecating smile, Lee\u2019s performance is unforgettable.<\/p>\n\n\n\n

The rest of the cast, no matter how hard they try, can\u2019t compare with Lee\u2019s zealous energy, although Doherty\u2014amping up the bad-girl persona that she had cultivated on Beverly Hills, 90210<\/em>\u2014comes the closest. Mewes and Smith further developed Jay and Silent Bob\u2019s earnest weirdness here, making time for their affection toward kittens, their unique vocabulary (\u201cSnootchie bootchies!\u201d), and their propensity for silly, Scooby-Doo<\/em>-like antics. And while very little in Mallrats<\/em> suggests that Smith is at all capable of presenting a nuanced female perspective, he does provide them with moments of honesty and rebelliousness. Gwen is unabashed in telling Brandi that she\u2019ll make a play for T.S. if they don\u2019t get back together. Tricia is committed to her research into male sexuality and unembarrassed by her work. Brandi doesn\u2019t apologize for trying to help her father, even if T.S. doesn\u2019t like it. Rene is unafraid of pursuing her own sexual satisfaction and making plain her desires. Even the fortune teller that T.S. and Brodie go see, who so enthralls them with her third nipple, is confidently pulling a con that uses men\u2019s own perversions against them. Compared with some of Smith\u2019s \u201890s contemporaries, that\u2019s a veritable onslaught of female representation. <\/p>\n\n\n\n

\u201cI have no respect for people with no shopping agenda,\u201d Shannon sneers to Brodie, and that line captures so much of what makes his character a perfect villain: his outright approval of consumerism on one side, and his belief that material success is akin to human value on the other. In the 25 years since the release of Mallrats<\/em>, malls have become increasingly irrelevant, their concrete shells sitting hollow in a sea of empty parking spaces as online empires like Amazon widen the wealth gap, normalize the abuse of low-wage workers, and stoke our impatient demand for immediacy. <\/p>\n\n\n\n

Watching Mallrats<\/em> brings up a peculiar kind of nostalgia: Maybe chocolate-covered pretzels really are the perfect snack. Maybe we need to slow down. Maybe we just replaced one bastion of materialism with another. Mallrats<\/em> argues that someone with \u201cno direction, no college ambition, and no job prospects\u201d might be the hero we need, and maybe Brodie, with his wanderings and his musings, was our savior all along. And the fact that Mallrats<\/em> ends with the thoroughly unqualified Brodie leaping forward into a gig as a late-night talk show host? That\u2019s a white-male fantasy, that\u2019s the View Askewniverse, and that\u2019s the American Dream. \"\"\/<\/p>\n\n\n\n

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