{"id":20713,"date":"2023-09-15T11:00:00","date_gmt":"2023-09-15T18:00:00","guid":{"rendered":"https:\/\/crookedmarquee.com\/stage8\/?p=20713"},"modified":"2024-03-02T21:16:06","modified_gmt":"2024-03-03T05:16:06","slug":"how-charly-set-the-stage-for-modern-oscar-campaigning","status":"publish","type":"post","link":"https:\/\/crookedmarquee.com\/stage8\/how-charly-set-the-stage-for-modern-oscar-campaigning\/","title":{"rendered":"How <i>Charly<\/i> Set the Stage for Modern Oscar Campaigning"},"content":{"rendered":"\n<p>It\u2019s not exactly a secret that many actors would like to win an Academy Award for their work at some point or another. But for some reason, we don&#8217;t want them to want it <em>too <\/em>much. Don\u2019t look desperate, you know? Campaigning has been a part of the awards season practically since the Oscars began. America\u2019s Sweetheart Mary Pickford opened the doors of Hollywood society to the entire Oscars jury by inviting them over to Pickfair, her palatial estate, when she was up for an Academy Award in <em>Coquette<\/em>. (It probably didn\u2019t hurt matters that she was married to the Academy president Douglas Fairbanks at the time, and was herself one of the most powerful figures in Hollywood.) <\/p>\n\n\n\n<p>In 2022, Andrea Riseborough came under fire for her surprise nomination in <em>To Leslie<\/em>, a performance that received a boost from a targeted social media campaign supported by many of her friends in Hollywood. Normally, this style of self-promotion is barely noticed, greeted perhaps with a cynical eye roll by some Oscar fans, and quickly forgotten. But in 1969, Cliff Robertson struck a nerve with awards journalists for his surprise win in <em>Charly<\/em>. Mere weeks after the Oscars ceremony, he was lambasted by <a href=\"https:\/\/content.time.com\/time\/subscriber\/article\/0,33009,840086-1,00.html\" target=\"_blank\" rel=\"noopener\"><em>Time<\/em><\/a><em> <\/em>for his overt campaigning in Hollywood, casting a pall over what should have been a victory lap for the actor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/crookedmarquee.com\/stage8\/wp-content\/uploads\/2023\/09\/charly2-1024x576.jpg\" alt=\"\" class=\"wp-image-20714\" srcset=\"https:\/\/crookedmarquee.com\/stage8\/wp-content\/uploads\/2023\/09\/charly2-1024x576.jpg 1024w, https:\/\/crookedmarquee.com\/stage8\/wp-content\/uploads\/2023\/09\/charly2-768x432.jpg 768w, https:\/\/crookedmarquee.com\/stage8\/wp-content\/uploads\/2023\/09\/charly2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br \/>In this adaptation of the novel <em>Flowers for Algernon <\/em>by Daniel Keyes, Robertson plays the title role of Charly, a young, intellectually disabled janitor working at a bakery. Despite his limitations, he is eager to learn, and is chosen for an experimental brain surgery that hopes to increase his intellectual capacity. Although it doesn\u2019t seem to work at first, it isn\u2019t long before his newfound gifts match the prowess of the scientists and tutors who surround him, and he eventually surpasses them. So it\u2019s a cruel irony that it is Charly himself who discovers that the experiment is doomed to failure \u2013 whatever intelligence he has gained, he will lose just as quickly, returning to his original mental state. <em>Charly <\/em>is made with late 1960s panache, especially in the sequences designed to depict the development of Charly\u2019s emotional and sexual maturity. Robertson was widely praised for his performance, bringing to life a character who goes on an immense internal journey and transforms entirely over the course of the film.<\/p>\n\n\n\n<p>When Robertson took home the Academy Award for Best Actor, there were little more than a few raised eyebrows at the fact that he won over Peter O\u2019Toole for <em>A Lion in Winter<\/em>, who was considered by most to be the frontrunner in the race. But just a few weeks later, the hammer came down, in the form of an eviscerating article in <em>Time<\/em> that bemoaned the state of the awards business, while tearing Robertson down seemingly to make an example out of him. Criticizing the \u201coutright excessive and vulgar solicitation of votes\u201d prevalent within the Academy, <em>Time<\/em> mocked the garish full page ads taken out for Robertson in seemingly every major trade publication, whereas his competitors \u2013 they claim \u2013 were perfectly happy to let their performances speak for themselves. Although the article reserves specific ire for his Oscar campaign, it\u2019s actually just a laundry list of complaints about the Academy Awards \u2013 actors winning for films in a perceived attempt to make up for losing earlier in their career, actors being nominated so that they&#8217;ll show up for the ceremony \u2013 many of which linger to this day.<\/p>\n\n\n\n<p>Cliff Robertson was publicly embarrassed by the <em>Time<\/em> article that called into question the appropriateness of his Oscar win, especially over some of his competitors, and the tactics by which he secured such a win. As far as Oscar glory goes, he now has a little asterisk next to his name as an actor who is perceived as not only collecting an unearned Academy Award, but who did so by openly campaigning for it in a way that even Hollywood insiders found tasteless. Still, there\u2019s little evidence to suggest that the controversy affected his career \u2013 which, if anything, was derailed more by a scandal in the 1970s in which he went to the press about Hollywood embezzlement and was blacklisted by the studios in return. Although roles briefly dried up for Robertson, he continued acting into the 2000s, when he was introduced to a new generation of audiences by playing the now iconic role of Uncle Ben in Tobey Maguire\u2019s <em>Spider-Man <\/em>franchise, the last films he made before his death at the age of 88 in 2011. In light of this short career resurgence, the <em>Charly <\/em>controversy was long forgotten \u2013 memorialized only by a disgruntled <em>Time<\/em> journalist in 1969.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1968 Charly Official Trailer 1 ABC Pictures\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/DpstUx7lmjw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Critics complained that Cliff Robertson\u2019s Best Actor win for \u2018Charly\u2019 (released 55 years ago this month) was &#8220;based more on promotion than on performance.&#8221; Sound familiar?<\/p>\n","protected":false},"author":566,"featured_media":20715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1428,1399],"tags":[],"class_list":["post-20713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-happy-birthday","category-looking-back"],"_links":{"self":[{"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/posts\/20713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/users\/566"}],"replies":[{"embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/comments?post=20713"}],"version-history":[{"count":1,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/posts\/20713\/revisions"}],"predecessor-version":[{"id":22488,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/posts\/20713\/revisions\/22488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/media\/20715"}],"wp:attachment":[{"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/media?parent=20713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/categories?post=20713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crookedmarquee.com\/stage8\/wp-json\/wp\/v2\/tags?post=20713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}